Esthetics Program
Chapter 22: The Skin Care Business
Business Operations, Marketing & Management|37 Questions|Board Exam Prep
Vocabulary Matching
Match each numbered term with the correct lettered definition.
Terms
1.Business plan
2.Target market
3.Marketing
4.Retail sales
5.Overhead
6.Revenue
7.Profit
8.Client retention
9.Branding
10.Liability insurance
Definitions
A.A written document outlining goals, strategies, target market, and financial projections
B.The specific group of clients you aim to attract based on demographics and needs
C.Activities promoting your services to attract and retain clients
D.Selling skin care products to clients for home use as part of a complete treatment plan
E.The ongoing expenses of operating a business including rent, utilities, and supplies
F.The total income generated from services and product sales before expenses
G.The amount remaining after all expenses are subtracted from revenue
H.Strategies to keep existing clients returning for services regularly
I.Creating a unique identity and image for your business that distinguishes it from competitors
J.Professional insurance that protects against claims of injury or malpractice
Fill in the Blank
Complete each statement with the correct word or phrase.
11.A plan outlines your business goals, strategies, and financial projections.
12.The specific group of clients you aim to serve is your market.
13. sales generate additional revenue and support client home care.
14.The ongoing costs of running a business are called .
15. is the income remaining after all expenses are subtracted.
16.Professional insurance protects against claims of injury during services.
17. involves promoting services to attract and retain clients.
18.Creating a unique identity for your business is called .
Multiple Choice
Select the best answer for each question.
19.Why is retail product sales important for an esthetician?
20.A business plan is important because it:
21.Client retention is best achieved through:
22.Which of the following is considered overhead?
23.Effective marketing for an esthetics business includes:
24.Liability insurance protects an esthetician from:
25.Revenue minus expenses equals:
26.A target market for an anti-aging facial specialist might be:
True or False
Write T for True or F for False in the blank.
27.Retail sales should be avoided because they make clients feel pressured.
28.A business plan helps secure financing and guides business decisions.
29.Client retention is less important than constantly attracting new clients.
30.Every esthetician should carry professional liability insurance.
31.Social media is an effective and affordable marketing tool for estheticians.
32.Understanding your target market helps you tailor services and marketing effectively.
33.Overhead costs should be considered when pricing services to ensure profitability.
34.Building a strong brand helps differentiate your business from competitors.
Short Answer
Answer each question in 2-4 complete sentences.
35.Describe the key components of a business plan for a solo esthetician practice.
36.Why is retail product recommendation an important part of esthetics, and how should products be presented to clients?
37.Explain three effective marketing strategies an esthetician can use to build and grow their client base.